Legal

Privacy Policy

Last updated:

Your privacy matters to us. Purevelia is committed to being transparent about how we handle your data. This policy explains what information we collect, how we use it, and your rights regarding your personal data.

1. Overview

Purevelia ("we," "us," or "our") operates the website www.purevelia.com and the online store at shop.purevelia.com. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our websites or purchase our products.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this policy, please do not access the site.

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

  • Place an order or create an account on our shop
  • Submit a contact form or send us an email
  • Subscribe to our newsletter or marketing communications
  • Participate in promotions, surveys, or contests

This may include your name, email address, postal address, phone number, and payment information (processed securely through our payment providers).

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device identifiers and cookie data

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders and transactions
  • Communicate with you about your orders, products, and customer service requests
  • Send you marketing communications (only with your consent)
  • Improve our website, products, and services
  • Detect, prevent, and address fraud and security issues
  • Comply with legal obligations

We will never sell your personal information to third parties for their own marketing purposes.

4. Sharing Your Information

We may share your information with trusted third parties in the following circumstances:

  • Service Providers: Companies that help us operate our website, process payments, fulfill orders, and send communications (e.g., Shopify, email platforms, shipping carriers).
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In the event of a merger, acquisition, or sale of company assets.

All third-party service providers are contractually obligated to use your information solely for the purpose of providing services to us and to protect your data appropriately.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. We use:

  • Essential Cookies: Required for the website to function (e.g., shopping cart, login sessions).
  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant advertisements (only with your consent).

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmission, secure payment processing, and restricted access to personal data.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data ("right to be forgotten").
  • Opt-Out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email.
  • Portability: Request your data in a portable, machine-readable format.

To exercise any of these rights, please contact us at contact@purevelia.com.

8. Third-Party Links

Our website may contain links to third-party websites, including our shop at shop.purevelia.com. We are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any third-party site you visit.

9. Children's Privacy

Our website and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at contact@purevelia.com and we will promptly delete such information.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Purevelia Privacy Inquiries

Marina Grekova — Founder & Licensed Pharmacist

Email: contact@purevelia.com

Address: Columbia Town Center II, 10440 Little Patuxent Parkway, Suite 300, Columbia, MD 21044

Visit our Contact page →